Your Online Privacy Rights

Responsys has been acquired by Oracle and will soon transition to the Oracle Privacy Policy. Click here to view the Oracle Privacy Policy and read your options for opt out and compliance issues under that policy. Please note that the provisions of Responsys' Privacy Policy below will remain active until the policy transition is complete.

Effective Date: January 11, 2013

Responsys, Inc. and its subsidiaries (together, “Responsys,” “us,” “our” or “we”) make the same firm commitment to privacy for our Web site visitors as for our customers using our Web-based hosted service, Responsys Interact®. We created this Online Privacy Policy (“Privacy Policy”) to give you confidence as you visit and use the Responsys Web site, located at www.responsys.com (the “Web site”), and the Responsys Interact® service (“Service”) to demonstrate our commitment to the protection of your privacy. This Privacy Policy is only applicable to the Web site and Service, and not to any other web sites or services that you may be able to access from the Web site, each of which may have data collection and use practices and policies that differ materially from this Privacy Policy. By using the Responsys Web site or Service, you are agreeing to the terms of this Privacy Policy.

Notification of Privacy Policy Changes

We reserve the right to change this Privacy Policy at any time. If we decide to revise this Privacy Policy, we will post a notice at least thirty days prior to making any material changes. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page. Your continued use of the Web site or Service, including use after the posting of any changes to these terms, will be deemed acceptance by you of this Privacy Policy.

Responsys is a licensee of the TRUSTe Privacy Program, which is further described below.

For privacy questions related to an email message you may have received from a company using Responsys Interact, please see our Permission Marketing Policy, as well as the privacy policies of the sender(s) of the email message that you received.

Notice Concerning Children

PLEASE NOTE: We are a general audience site, and do not direct any of our content specifically at children under 13 years of age. We understand and are committed to respecting the sensitive nature of children’s privacy online. If we learn or have reason to suspect that a Responsys Web site visitor is under age 13, we will promptly delete any personal information regarding that visitor.

TRUSTe Privacy Program

Responsys has been awarded TRUSTe's Privacy Seal signifying that this Privacy Policy and our practices have been reviewed by TRUSTe for compliance with TRUSTe’s Program Requirements and the TRUSTed Cloud Program Requirements including transparency, accountability and choice regarding the collection and use of your personal information. TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding this Privacy Policy or our practices, please contact us at If you are not satisfied with our response you can contact TRUSTe here.

Responsys complies with the U.S.-EU Safe Harbor framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. Responsys has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access and enforcement. To learn more about the Safe Harbor program, and to view Responsys’ certification, please visit http://www.export.gov/safeharbor/. In addition, as part of our participation in the Safe Harbor program, we have agreed to TRUSTe dispute resolution for disputes relating to our compliance with the program. If you have any complaints regarding our compliance with the program, you should first contact us. If contacting us does not resolve your complaint, you may raise your complaint with TRUSTe by using the contact information provided above.

Information Hosting, Processing and Collection Practices

Information Regarding Data Hosted for our Clients and Processed on Their Behalf

We may host and process the following kinds of personal information on behalf of our clients:

  • Name, email address, phone number, address, gender, date of birth, preferences, and transaction history.

We use this information to:

  • Administer and provide our services on behalf of our clients.

Responsys hosts information provided to it by its clients and processes that information under the direction of its clients. Responsys has no direct relationship with the individuals whose personal data it processes. Responsys will work with its clients to help them provide notice to their customers concerning the purpose for which personal information is collected.

Access to Data Controlled by our Clients

Because Responsys has no direct relationship with the individuals whose personal data it processes, an individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to Responsys’ client (the data controller). If the client requests Responsys to remove the data, we will respond to their request within 30 days.

Data Retention

Responsys will retain personal data we process on behalf of our clients for as long as needed to provide services to our client. Responsys also will retain and use this personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Information Regarding Data Collected From Our Web Site and Service

You can visit the Web site to read information about our company, products, and services without telling us who you are and without revealing any personal information. In operating the Web site, Responsys includes optional information request forms such as white paper or webinar request forms, newsletter subscription forms, and general contact request forms that request your name, company, title, phone number, email address, URL, address and other information to help us determine your needs related to our products and solutions and in order for you to download or view documents or other information through the Web site. We use this information to send updates about our company and to contact you if requested or necessary. Depending upon your request, Responsys may also ask for additional information, such as how you heard about us. This information is provided by you on a voluntary basis only and is not required by us in order for you to use and enjoy the Web site. Responsys uses the information that we collect on the Web site to contact you to further discuss your interest in our company and services, and to send information regarding our company or partners, such as marketing promotions and events. We also use this information to improve the way that we provide our services to our clients, to relay administrative information, and to verify login information. The information is collected and stored in a manner that is appropriate for the nature of the data that we collect, and the need to fulfill your request. Finally, we may forward to our vendors and business partners information that you provide to us, but only so they can provide us services, such as responding to your request to receive information or providing web analytics services to Responsys.

Responsys Clients

If you are a client of Responsys (or work on behalf of a Responsys client), through our secure web interface, we also collect your user ID, username and password, and any other information that you provide to us on behalf of the client that you are representing, pursuant to the terms of a license or other agreement between the applicable client and Responsys (the “Client Agreement”). You should refer to that Client Agreement in addition to this Privacy Policy with regard to your use of the Responsys Web site and Service and Responsys’ privacy obligations.

Automatic Collection

Our servers automatically recognize visitors’ IP addresses (the number assigned to computers on the Internet), domain names, the activity of the visitor’s browser when the visitor is viewing the Web site; the site path of visitors; the time visitors come to the Web site; and length of visit. No personal information about you is revealed in the process. The Web site may also gather anonymous traffic data that does not personally identify you but that may be helpful for marketing purposes or for improving the services we offer, and Responsys reserves the right to use and display such anonymous, aggregate summary information regarding its visitors for promotional purposes.

Cookies and Web Beacons

A “cookie” is a small text file containing a random and unique identifier that either Responsys or a business partner, such as a third party web analytics provider, transfers to your computer through your web browser (unless you set your browser to reject cookies). Responsys uses cookies to, among other things, recognize your browser, track your movement through the Web site, verify your login status, track point of entry to point of registration for those users signing up for mailings or programs, track and measure the success of a particular marketing campaign, help us deliver to you relevant marketing content, or provide our clients the ability to deliver to their customers relevant marketing content. Neither Responsys nor its partners store any personally identifiable information in cookies. You may disable cookies via your browser. Note that if you do so, the Web site and/or Service may not work properly, and content that is delivered to you may be less relevant. Web beacons (also known as “web bugs,” “tracking pixels” or “clear gifs”) are typically transparent graphic images (usually 1 pixel x 1 pixel) that are placed on a website or in an email and used by Responsys and its third party web analytics providers. We use web beacons, in combination with cookies, to among other things measure visitor and recipient behavior, help us understand and improve user experience, help us manage site content, and help us deliver relevant marketing content to you or on behalf of our clients to their customers. We do not share any information collected via web beacons or cookies with third parties other than our subsidiaries or affiliates helping us to deliver services. The following table describes cookies used by Responsys:

Cookie name Purpose
has_js Technical cookie that expires at the end of a session and is used to identify whether a user’s browser has JavaScript enabled
RECENT, RVST Used to present appropriate content to users who have recently visited the Web site
RIOMNI Used to track completion of download requests and contact forms
v0, v11, v12 Used to track download requests associated with certain campaigns
_utma, _utmb, _utmc, _utmz Google analytics cookies used to collection information about how visitors use the Web site and where they came from. For more information, visit: http://www.google.com/analytics/learn/privacy.html.
s_cc, s_sq, s_vi, X-Mapping-kcnkeakg Adobe analytics cookies used to collection information about how visitors use the Web site and where they came from. For more information, visit: http://www.adobe.com/privacy/analytics.html.
bh, uid, ckid, cktst, dph, gcma, ph, rmxc, meld_sess, anj, sess, uuid2, test_cookie Adara Media cookies used to help deliver relevant display advertising content to users. For more information, visit: http://www.adaramedia.com/privacy-promise.php.
uuid2, sess, icu, anj, token, acb, PHPSESSID AppNexus cookies used to help deliver relevant display advertising content to users. For more information, visit: http://www.appnexus.com/cookies.
__utm_dsp Responsys cookie used to help deliver relevant display advertising content to users

Security and Privacy

Responsys' Web site and Service use security measures to help protect against the loss, misuse, and alteration of the information under our control. We store the information in a database in a secure environment at our data centers. When you enter sensitive information (such as login credentials) we encrypt the transmission of that information using secure socket layer technology (SSL).

Responsys takes care to reinforce to our employees the importance of security and privacy of our clients’ and Web site visitors’ data. Responsys requires unique usernames and passwords that must be entered each time a user logs on to Responsys’ client interface. These safeguards help prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of all data. The bottom line is that because our business involves hosting application accounts, data security is paramount. We are constantly reevaluating and deploying new technologies to enhance our security.

In order to accommodate changes in our business, we may sell or buy companies or assets. In such transactions, visitor information may be one of the transferred assets. In the event assets of Responsys are sold in a transaction, our visitor information may be an asset that is reviewed and transferred. Such a transaction will be disclosed per the "Notification of Privacy Policy Changes" guidelines above. Also, as with the data we collect on behalf of our clients, we reserve the right to disclose any data we collect if required by law or valid order of a court or other governmental authority or to protect the health and safety of Responsys’ employees or the general public.

Responsys is not responsible for the privacy practices or the content of any other web sites to which we link. We encourage our visitors to read the privacy statements of each and every web site that they visit.

Updating and Choice/Opt-Out

Visitors who request information on our Web site have the following options for reviewing, modifying and deleting any personally identifiable information that has previously been provided to Responsys, as well as updating their profiles and unsubscribing (opting out) to avoid receiving future communications from Responsys:

  • Sending an email message to We will reply within 30 days of receiving your request confirming any corrections or updates requested.
  • If you are subscribed to newsletters or other commercial emails from us, you may send us a request to unsubscribe from receiving such emails at any time by following the unsubscribe instructions within the email. We will comply with your unsubscribe request within 10 business days after receipt of such request (or any shorter time period, if required by law).

Note that if you wish to unsubscribe from emails sent by our clients (as opposed to emails sent by Responsys directly), you will need to follow the unsubscribe or opt-out instructions in such emails. See our Permission Marketing Policy.

Contacting Us

If you have any questions about this Privacy Policy or this Web site, please contact us directly at or:
Responsys, Inc.
Privacy Officer / General Counsel
1100 Grundy Lane, 3rd Floor
San Bruno, CA 94066
(650) 745-1700

TRUSTe European Safe Harbor certification
ESPC