Interact for the Web

Building strong, two-way relationships.

Great relationship-based marketing is a two-way street. Not only do marketers need to pull in relevant information about consumers, they need to push out relevant messages at the right time. And with Responsys, you can get better at both.

Interact for the Web enables marketers to collect customer information, track and target customers based on their web behavior, and even personalize the landing page experience.

“With Responsys, we were able to significantly increase our Web conversions.”

MetLife

Web behavior: Make all your digital campaigns more relevant.

Interact’s out-of-the-box integrations with leading web analytics solutions like Adobe’s SiteCatalyst, IBM’s Coremetrics, and Google Analytics mean that you can deliver exactly the right message based not only on what consumers say, but how they behave on your website. That means amazingly relevant email, mobile, or display messages based on when a consumer browsed your site, how they clicked around, and even what they may have left in their shopping carts. And it all works automatically.

Web preferences: Let your customers tell you what they want to hear.

With Interact for the Web’s preferences functionality, you’ve got a great way for your customers to tell you exactly who they are and what they want to hear. And it all feeds in automatically to the Interact Suite so you can engage your customers with the right content across every channel.

Web pages: Ensure a seamless experience from email to purchase.

Interact for the Web’s pages functionality lets you quickly design and deploy everything from web forms to custom webpage regions to stand-alone landing pages. And not only do they ensure a seamless handoff from the originating campaign, but they can even serve to kick-off additional steps in a broader cross-channel program.

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