Interact for Social
Where friends become revenue.
“Working with Responsys helped us increase our Facebook fans
by 25% and generated 27x more fans per day than the fan link in promotional emails.”
Social Data: Know what really matters to your customers and prospects.
Interact for Social’s data capabilities let you capture information that can make every interaction more relevant. You can tap into social profiles for information like birthdays, interests, location, and competitive likes. And you can even get a handle on social behavior so you know which fans are the most engaged or most influential.
Social Campaigns: Build relationships through Facebook and Twitter.
To get great social data, you’ve got to first capture permission. Interact for Social’s campaign tools make it easy to send promotional tweets or post messages on your Facebook page that will get people clicking, and ultimately opting in and converting. All from the same application you use to manage your other digital channels.
Social Enhancers: Make other channels more social.
With Interact’s social enhancers, you can build your social following and extend the reach of your other digital messages. Drop “Join Us” enhancers to your emails to find new Facebook fans or Twitter followers. Add “Share” enhancers to spread the word beyond your own social network. Even add “Like” enhancers to specific email links or images so that you’ll know your customers better, and they’ll do the selling for you.
Social Analytics: Understand how social moves the needle.
The best part of Interact for Social is that you can use social analytics to finally get a handle on your social attribution. Use out-of-the-box revenue dashboards and reports, or create your own using drag-and-drop reporting tools.