Customer quotes

Revenue
Efficiency + Automation
Engagement
Cross-channel Coordination

Revenue

Under Armour

Responsys’ technology and service expertise allowed us to automate and fine-tune our targeted email campaigns to achieve an unprecedented sales lift. Vice President, Marketing, Under Armour

Dollar Thrift

Responsys allows us to reach our opt-in subscribers with the very best offers based on their preferences and past experiences with our brands – and take our marketing to a whole new level of success. Vice President, E-Commerce and Global Distribution, Dollar Thrifty Automotive Group

Efficiency and Automation

lego

Responsys had the right technology and the right team to overhaul our programs to meet our global marketing objectives. We are thrilled with the new campaigns, which are completely automated so that they run behind the scenes with minimal effort on our part.Marketing Director, LEGO Direct-to-Consumer division

sees candies

Responsys has superior technology and strategic services to deliver fully automated, personalized email marketing campaigns. We experienced a 500% increase in revenue per email as a result of working with them.Assistant Director, Customer Relations, See’s Candies

Engagement

avery

At Avery Dennison, we meticulously evaluate our marketing program from the perspective of our customers, and provide them with well-timed communications that engage their needs and help them achieve their goals. Through Responsys, we ensure that customers are getting the most relevant communications at the right time to maximize the value of our marketing efforts.Customer Experience Marketing Director, Avery Dennison

thomson reuters

Since implementing Responsys for email lifecycle marketing, we have seen a 13% increase in our click-through engagement metrics. Plus, our lifecycle programs have generated 7% additional revenue over other email campaigns.Marketing Director, Thomson Reuters

stub nub

A main goal with our marketing programs at StubHub is to provide relevance across all customer channels. Together, Responsys and Omniture provide us with the ability to develop deeper relationships with our customers by allowing us to deploy more cost-effective campaigns and actively test and learn what our customers want out of our marketing communications.Director, Customer Intelligence and Relationship Marketing, StubHub

potterybarn

I have been working with [Responsys] for more than four years and wouldn’t know what to do without them! They get the brand, know our schedule, and always provide comprehensive, accurate and beautiful solutions to our needs. Truly team players and a dream to work with, [Responsys] has a positive attitude and dedication to work that is rarely seen in any industry.Creative Manager, Pottery Barn Kids

rei

I love Responsys’ enthusiasm. It’s so great to have a connection with people who really 'get' email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.Email Marketing Director, REI

simon & schuster

Responsys provides a solution that helps our team deliver customized messages and alerts to a broad audience of readers and fans while boosting click-through and conversion rates. We are now able to reach more users with the right message. Vice President, Marketing and New Products, Simon & Schuster

Cross-Channel Coordination

title nine

Responsys hands down is better. With the Responsys Interact Suite, we are able to target campaigns to specific customers and the system automatically initiates communications based on actions those customers take. And the reporting and analytics have been very helpful. We can see how much traffic social marketing is driving as well as its associated revenue.e-Commerce Marketing Manager, Title Nine

diapers.com

Our customers are interacting with us over a number of different channels – with social networks taking on increasing importance. With Responsys Interact Campaign for Social Networks, we are now able to manage our social presence in a manner that is integrated with our other marketing channels, campaigns, and activities.Associate Marketing Director, Diapers.com

metlife

As a result of working with Responsys, we were able to significantly increase our Web and call center conversions by sending individualized and highly tailored marketing campaigns to our customers and prospects.Manager, Internet Sales Strategy, MetLife Auto & Home

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