Customer quotes

Efficiency + Automation
Cross-channel Coordination


Dollar Thrift

Responsys allows us to reach our opt-in subscribers with the very best offers based on their preferences and past experiences with our brands – and take our marketing to a whole new level of success. Vice President, E-Commerce and Global Distribution, Dollar Thrifty Automotive Group

Efficiency and Automation


Responsys had the right technology and the right team to overhaul our programs to meet our global marketing objectives. We are thrilled with the new campaigns, which are completely automated so that they run behind the scenes with minimal effort on our part.Marketing Director, LEGO Direct-to-Consumer division


The Responsys Interact Marketing Cloud gives us the ability to scale far beyond the staff we have. The power of being able to set up a campaign that is triggered by customer behavior and then respond to that customer either immediately or after an appropriate amount of time, that's huge.Director, Digital CRM & Direct Marketing, Verizon Wireless


thomson reuters

Since implementing Responsys for email lifecycle marketing, we have seen a 13% increase in our click-through engagement metrics. Plus, our lifecycle programs have generated 7% additional revenue over other email campaigns.Marketing Director, Thomson Reuters

stub nub

A main goal with our marketing programs at StubHub is to provide relevance across all customer channels. Together, Responsys and Omniture provide us with the ability to develop deeper relationships with our customers by allowing us to deploy more cost-effective campaigns and actively test and learn what our customers want out of our marketing communications.Director, Customer Intelligence and Relationship Marketing, StubHub


I love Responsys’ enthusiasm. It’s so great to have a connection with people who really 'get' email marketing. (Truly, there are not that many of us out there!) I count myself very lucky to have found such accomplished enthusiasts to collaborate with on the REI program. They are helping to bring amazing opportunities to fruition with panache.Email Marketing Director, REI

simon & schuster

Responsys provides a solution that helps our team deliver customized messages and alerts to a broad audience of readers and fans while boosting click-through and conversion rates. We are now able to reach more users with the right message. Vice President, Marketing and New Products, Simon & Schuster

Cross-Channel Coordination

title nine

Responsys hands down is better. With the Responsys Interact Marketing Cloud, we are able to target campaigns to specific customers and the system automatically initiates communications based on actions those customers take. And the reporting and analytics have been very helpful. We can see how much traffic social marketing is driving as well as its associated revenue. e-Commerce Marketing Manager, Title Nine


As a result of working with Responsys, we were able to significantly increase our Web and call center conversions by sending individualized and highly tailored marketing campaigns to our customers and prospects.Manager, Internet Sales Strategy, MetLife Auto & Home

Success storiesCustomer quotesForrester wave reportsNew School Marketing Blog