Learn industry best practices, improve your email and cross-channel marketing success, and better understand how Oracle Responsys Marketing Cloud can benefit your business.

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Responsys Reports

Fifth Annual Look Book 20 pages of cutting-edge marketing design
Mobile Orchestration Guide Do you have a mobile marketing strategy? Learn how to deliver orchestrated experiences on mobile devices.
Email Deliverability eBook Get expert insight into ensuring your emails get to inboxes and protecting your sender reputation.
Econsultancy’s Marketing Budgets 2014 Report The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks in detail at how companies are allocating their online and offline marketing budgets in 2014.
The Retailer’s Ultimate Guide to Holiday Marketing Dive into this ebook to hear more from a panel of top experts about the latest holiday marketing strategies, data, tactics, and trends.
Making the Shift to Customer-Centric Marketing How great marketers are changing their focus from the campaign to the customer.
Email Design & Coding Recommendations 2013 Get our comprehensive guidelines for successful email marketing campaigns.
5 Ways to Get Personal in the Relationship Era We’ve highlighted some ways your marketing team can use technology to get personal.
The changing landscape of consumer trust Today’s marketers have more data and better tools to build personalized customer relationships than ever before
Relationship-First Marketing for a Mobile World This guide will take you step-by-step through the key strategies that the leading marketers are using today to do great relationship-first, mobile marketing.
Mobile Email Guide Mobile Email Guide The Responsys Mobile Email Guide is here to walk you through the complex landscape and equip you with the know-how you need to make an impact.
New School Marketing : The cross-channel lifecycle marketing approach New School marketers deliver what today’s consumers want: relevant interactive communication across the new power channels: email, mobile, social, and the web.
New School Marketing Assessment Are you a New School marketer? Take this simple New School Marketing Assessment, and we’ll show you where you stand.
30 Secs or Less Whitepaper 30 seconds or less: How marketers can reach the 'distracted consumer' This report provides a statistical profile of today’s distracted consumer and examples from leading brands, followed by actionable tips for effectively communicating and converting this new type of consumer.
Econsultancy Platforms Buyers Guide 2013 Email Marketing Platforms Buyer’s Guide 2013 The Email Marketing Platform Buyer’s Guide 2013 by Econsultancy assesses the UK marketplace for vendors providing email marketing platforms and email-related services.
Econsultancy Marketing Automation Buyers Guide 2013 Marketing Automation Buyer's Guide 2013 Econsultancy’s Marketing Automation Buyer’s Guide is an invaluable resource for anyone who wants to build an understanding of this fast-growing market, including leading vendors, agencies and industry analysts.
State of Customer Engagement Report Econsultancy’s State of Customer Engagement Report is an invaluable resource for marketers who want to forge real, individual relationships with customers to drive strategic competitive advantage.
Responsys Econsultancy Cross-Channel Marketing Report 2013 Cross-Channel Marketing Report 2013 The second annual report, published by Econsultancy in association with Responsys looks at the extent to which online and offline channels are used as part of cross-channel marketing programs.
2012 Email Design Look Book 2012 Email Design Look Book Don’t miss the fourth annual Responsys 2012 Email Design Look Book. Each piece stands out as great email creative, but when viewed together they illuminate the priorities that are critical for our industry.
The 2012 Digital Marketing Big Australia Report The 2012 Digital Marketing Big Australia Report The 2012 report examines how Australian marketers approach digital marketing, where resources are being allocated and what the biggest areas of focus are for the next twelve months.
Request for Partnership Request for Partnership It’s time to think differently about the RFP process. We recommend you turn your Request for Proposal into a Request for Partnership.
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Forrester Research Reports

The Rise Of the Customer Life-Cycle Marketing Systems In this report, Forrester profiles top digital marketing technology vendors, with Responsys being one of them.
The Rise of Marketing Orchestration A new post-campaign model to deliver personalized and orchestrated customer experiences.
The Forrester Wave™: Email Marketing Vendors, Q1 2012 Responsys stacks up as a Leader in Forrester’s 37-criteria evaluation that helps interactive marketers select the right email marketing partner.
Forrester Research: US Interactive Marketing Forecast, 2011 To 2016 Forrester Research: US Interactive Marketing Forecast, 2011 To 2016 Renowned industry expert Shar VanBoskirk and her team at Forrester Research provide insight into what's in store for marketers from 2011 to 2016.


Responsys Video Winning Deliverability Battles in 2013 Presented by: Kevin Senne, Senior Director, Deliverability & ISP Relations, Responsys

Join us for expert perspectives on tough deliverability issues, including tips to help you fix serious problems when they crop up, steps you can take now to maximize deliverability, and a preview of new challenges on the horizon.

Responsys Video Conquer the mobile inbox this holiday season  

Wacarra Yeomans, Director of Creative Services at Responsys, walks through mobile email tactics that can dramatically boost holiday ROI without additional budget.

Responsys Video Roadmap to the Holiday Season  

Chad White, Research Director at Responsys, walks through the 2012 Retail Guide to the Holiday Season; this webcast will provide you with the tools, tips and tricks to avoid holiday stress and maximize revenue this season.

Responsys Video Beyond Just Email: Your Interactive Marketing Opportunity  

This webcast featuring Forrester Research’s latest forecast of interactive marketing spend, will size U.S interactive investment and how your organization can take advantage of it.

Responsys Video The Death of Forward-to-a-Friend? Presented by:
Katrina Conn, Senior Strategy Consultant, Responsys

Is forward-to-a-friend really dead, or have content sharing tools changed? Join us as we discuss the various content sharing and viral mechanisms to leverage and meet your marketing objectives.

Responsys Video Lifecycle Marketing in a Cross-Channel World Presented by: David Hibbs, Strategic Consultant, Responsys

Building lasting relationships with customers is more important than ever. Join us as we focus on building specific programs in each channel - for example, how to create or improve "welcome" experiences in email, social and mobile and on the web.

Responsys Video Are You Ready for the Splinternet? Presented by: Mike Hotz, Senior Strategic Consultant, Responsys

View this Webcast and learn how to plan, launch, overhaul, implement and evaluate your own multi-channel marketing program as the Splinternet Age evolves.

Responsys Video Powering Your Preference Center Presented by: Van Tran, Strategic Consultant

In this webcast we'll review the questions and key considerations many marketers face when developing a preference center.

Responsys Video Cross-Channel Coordination

Forrester Research Analyst Julie Katz shares surprising new survey results revealing why the average marketing organization falls far short of tapping the full potential of the email channel.

Responsys Video Lead Acquisition, List Growth, & On-boarding Message

This webcast reviews all the basics for growing your email list and finding new sales leads.

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