Display advertising. Re-invented for the post-campaign era.
Traditional display advertising is broken. Why broadcast ads to the masses or target anonymous segments when you can interact with real individuals, in context with their customer journey? Responsys helps you transform display from an acquisition channel to a relationship channel.
Relationship marketing meets display advertising.
Marketers have been capitalizing on the power of display advertising since the advent of the internet; however, relationship marketers have traditionally avoided display advertising as simply an acquisition channel. Responsys Display changes this, by empowering relationship marketers to target known customers based on who they are, and how they’ve interacted with your brand.
Unified platform for display orchestration.
A single canvas to orchestrate your display interactions with other marketing channels like Email and Mobile.
Target known customers.
Leverage data like profile information, past purchase history, and cross-channel engagement to deliver relevant display advertising.
Email’s new best friend.
Responsys Display is the first platform of its kind, empowering marketers to leverage rich information like profile data, past purchase history, and cross-channel engagement to deliver display advertising that’s relevant to known customers. This gives marketers additional frequency and reach for their programs, with a channel that’s non-invasive and proven to deliver results. All this adds up to deeper relationships and increased revenue for your brand.
Increase program conversions by 70%.
On average, Responsys customers who complement their email with display increase conversion rates by 70%.
Complement high-touch with low-touch.
Reinforce your brand with customers without the risk of overmessaging on other high-touch channels.
Increase customer touches by 500%.
Increase communication frequency by as much as 500% to increase conversions without burning out your email list.